Before you share your app, online tool, or digital product with anyone. The questions most builders forget to ask.
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Quick to work through. Easy to act on, with your own product in mind.
What you get
Each one is something most builders skip. Each one is a reason users don't come back.
First impressions
Can someone land on it and know what it is? You have three seconds. This section tells you if you're using them well.
Trust
People make trust decisions fast, mostly on feel. This section covers what they're actually reacting to when they bounce.
The journey
You built it so you know how it works, but your users don't. Walk through it as a stranger and see what you've been missing.
Coming back
Getting someone to use it once is the easy bit. This section is about whether you've given them any reason to return.
Who this is for
With vibe coding, anyone can go from idea to live product in a weekend. Most people build around what it does. Nobody tells you to think about what it's like to actually use it.
That gap is exactly where users sign up, get confused, and quietly disappear.
"Most products don't fail because the idea is wrong. They struggle because the experience doesn't guide users the way it needs to."
Rosie Boyd Monk
20 years in UX and product design